I am a poetry and science-inspired MBA with a penchant for brand. I’ve spent the last 20 years working in marketing in one way or another – 12 of which I spent in New York, where I led the strategy practices for top tier branding boutiques such as Desgrippes Gobé and Siegel+Gale. I’ve created branding programs for everything from fine fragrance to finance – for Fortune 5 companies to startups.
For the last six years I’ve been leading marketing for Sensus, a 1Bn USD brand in the Xylem portfolio where I get to build a business with purpose beyond profit.
I am a strategic doer with a bias for action and deeply committed to building teams that do great work and have some fun doing it.
I always have an opinion, and sometimes I share it with an audience: I’ve spoken at The American University in Mexico, Columbia University, Smart Cities Connect, and EUCI Women in Energy.
I earned my MBA in Marketing and Strategy from Erasmus University, Rotterdam School of Management and my BA in Creative Writing from the University of Arizona.
When I’m not working, you can find me in my garden, my kitchen or at the craft table with my daughters – anywhere I can create something good and have fun.