Vice President & Head of Global Marketing at Ayehu Software Technologies

Ido Sarig has been leading product and marketing organizations in high-technology companies for more than 20 years. Ido currently heads Ayehu’s marketing organization, where he’s passionate about helping IT organizations create a happier, more efficient workplace through automation, while cutting service costs at the same time!

Prior to Ayehu, he was vice president and GM, IoT Solutions Group at Wind River where he developed and led the company’s Internet of Things product strategy. Before that he was a partner with Thomas Weisel Venture Partners, and early stage venture fund. Earlier, he was with Mercury , where he held senior executive positions in Engineering, Technology Strategy and Product Marketing. As Vice President of product marketing for Mercury’s APM business unit, Ido successfully launched Topaz, the first APM solution for real-time monitoring of a user’s experience on the Web.

Ido has been a well-received speaker in venues such as STAR; EuroSTAR; Software Quality Europe and many others. At EuroSTAR, his presentation on “Building in Software TestPoints” was selected by attendees as one of the top ten papers.

Ido holds an MBA, Magna Cum Laude, from Tel Aviv University. He earned his BS, Cum Laude, in Computer Engineering from the Technion–Israel Institute of Technology.


  • Location : San Francisco, USA