I am an entrepreneur and consultant with 25 years of experience in marketing strategy, digital marketing and building creative communication platforms. I am the co-founder of HELLO, a digital creative agency based in Munich and Vienna.
Much of my work over the past two decades has been about turning textbook theory about“crossing the chasm” and technology adoption into actionable communication concepts that deliver results both in the long and short term. At best, what we do at the agency is simple, fun and satisfying, striking a chord with people on a deeper emotional level – also, when talking to B2B audiences.
I work for major corporates, family businesses and start-ups. Clients over the last years include BMW, adidas, Bosch, amazon and Hutchison as well as numerous local brands in the telecommunications, financial services, lifestyle, e-commerce and tourism sector.
I get my mojo working by escaping to the mountains on weekends and listening to opera. Since I am German, it’s preferably Mozart and Wagner.